NULABE (pronounced Nulabiy or /nʊˈləbiː/):
An eloquent Arabic word that reflects integrity, appreciation, sincerity and dedication to one’s duty.
Powered by the quest for growth and driven by the urgent and pressing need for resilience and sustainability, the world is set on a transformational journey.
While numerous opportunities abound, the road to sustainability is awash with challenges, testing the limits of human creativity, resilience, and innovativeness. There is a collective strive nowadays to lessen the carbon footprint of human products and activities, to ensure that next step processes would have less or no negative impact on the environment. There is also a clear investment in processes that adhere to the principles of a circular economy or cradle-to-cradle approaches. The world knows all too well that products do not just rot away. They can be re-used, re-purposed and recycled. The world is also turning to digital technologies to further lessen dependence on scarce resources and improve efficiency in information technology, finance, education, and many other applications. In addition, governments, individuals, and companies all agree on the importance of setting and adhering to common environmental, social and governance principles for doing business.
Indeed, the world is changing, and new initiatives are launched every day to adapt to a more sustainable way of life. The next steps towards sustainability are crucial to ensure the continued existence of the environment and the future of generations to come.
While there are many companies and individuals who are venturing into the field of sustainability, it is imperative to have a reliable partner in this journey to ensure that sustainability goals are met and to ensure that environmental, social and governance principles are adhered to.
Nulabe, your companion towards sustainable horizons. We help organizations sailing their transformational journey towards a successful digital, circular, and decarbonized future.
THE CONSULTANCY
Nulabe is a specialist consultancy that provides sustainable solutions across key market sectors in the Middle East and Africa, including energy, environment, supply chain, logistics, and technology.
We are a team of highly experienced professionals drawn from environmental, industrial, and entrepreneurial backgrounds, who support SMEs, corporations, and public institutions by providing consultancy, partnership & investment solutions, together with environmental product innovation and development.
We are experts at developing transformation programs, enabled by digitalization and which focus on Circularity and Net Zero, thus delivering business solutions that are economically and commercially sound, as well as being environmentally and socially responsible and innovative.
Our solutions are developed through our insightful knowledge of the global and regional economic landscapes, together with extensive real-word, practical experience, and expertise in environmental and sustainability management best practice.
OUR PURPOSE
Our Purpose is to be a catalyst for positive and responsible change towards prosperous, resilient, and inclusive societies, through nurturing an empowerment culture based on knowledge, and building a sustainable growth drive without compromising our ecosystems.
OUR VALUES
EMPATHY
INTEGRITY
ENTREPRENEURSHIP
EMPOWERMENT
KNOWLEDGE
![shutterstock_1894906813 [Converted]-01.png](https://static.wixstatic.com/media/c66ede_bf9f7fdd99124167800e686b63f6a840~mv2.png/v1/fill/w_224,h_152,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/shutterstock_1894906813%20%5BConverted%5D-01.png)
EMPATHY
Our ability to understand your business, and to experience its challenges and opportunities from your unique personal perspective, is central to how we develop successful solutions.
Through a combination of intellectual and emotional intelligence, we place ourselves in your position, a practice that enables us to fully understand the real problems and to appreciate issues from the perspective of others.
THE TEAM
Each member of our team is a partner who is working for a better future, sharing our core values, and committed to the Nulabe culture of inclusion, mutual respect, equal opportunities, and individual empowerment.
We are focused on addressing real issues, seeking solutions through meticulous research and testing, and delivering them with total objectivity and integrity.
Nulabe partners are drawn from a broad range of industries and disciplines, giving the team an eclectic mix of both technical and practical knowledge and experience. They are all accomplished experts in their fields who embrace the Nulabe approach to consultancy that has empathy, integrity, and objectivity at its core.
Managing Partner
Youssef Barakeh
Youssef is an accomplished and dedicated environmental and sustainability management professional with over 20 years’ of extensive experience. His career is highlighted by his passion and commitment to growth, strategy, and sustainability. His experience includes his highly successful and influential tenure in senior leadership and management roles with leading waste management, recycling, FMCG, and manufacturing brands.
Partner - Economic Development
Layal Bou Antoun
Layal is a highly respected university lecturer with wide experience in the research industry. She is skilled in all areas of economic development, at international, local and community levels, and she holds a D.Phil. in Development Economics & International Development from Grenoble Alps University.
Associate
Ruwaida Al Nejdawi
Ruwaida is a highly qualified environmental scientist who is driven by the goal of creating and maintaining a sustainable environment for future generations. Her research projects include working with the UK Environment Agency and she holds an MSc. in Environmental Assessment and Management from Salford University.
Partner -
Finance & Growth
Marko Dinic
Marko is a senior expert in Finance and in building broader organizational capability. He brings over 16 years of experience gained in a leading global consulting firm where he led some of the most complex transformation programs in the region. He is committed to support startups and develop their strategies and capabilities to scale and thrive.
Senior Consultant -
Environmental Management
Samar Khalil
Samar is a highly accomplished environmental management specialist with more than 19 years’ commercial and academic experience. She has led a number of major international environmental development projects, and has a thorough knowledge of regional policies and regulations related to environmental protection.
Senior Consultant -
Energy
Jean-Claude Nasr
Jean-Claude has over 20 years’ commercial, engineering & operational experience at global level, with expertise in the energy, oil & gas, petrochemical, and waste-to-energy, and working with major blue-chip international and regional organizations. He holds a BSc. in mechanical engineering from the University of Central Florida and an MBA from the Florida Institute of Technology.
Partner -
Start-Ups & Development
Mohammad Daoud
Mohamed has over 20 years’ experience leading impactful business development and sustainability projects. He is the Founder & CEO of Development Inc., a leading innovative waste management and recycling solutions provider that pioneered the implementation of reverse vending technology across the Mediterranean and MENA regions and holder of many patents in recycling technologies.
Consultant -
ESG and Sustainability
Gerardo Liangco
Gerardo has over 20 years’ senior management experience and is an accomplished business professional specializing in the management of CSR, ESG and Sustainability projects and programs, working with major environmental organizations and consultancies across the GCC.
Consultant -
Business Continuity & Resilience
Rouba Kharrat
Rouba has 13 years’ consulting and training experience in the fields of Business Continuity & Resilience, Process re-engineering, Environmental Management, Occupational Health & Safety Management, Food Safety and Hospital Accreditation. She holds an MSc. In Chemistry and an MBA from Paris-Dauphine.